NEWS

BOSTON HEALTHCARE

latest export activity

Boston Healthcare have recently secured distribution deals throughout Bangladesh, Malta and Cyprus. Most recent is our new distribution partnership for Kurdistan.

Boston Healthcare increases brand portfolio on the high street

Boston Healthcare has been strengthening the brands’ position in the OTC market which is worth £2.5bn. It now supplies some of the biggest pharmacy names on the high street, including Boots, Superdrug, Lloyds, Rowlands and Day Lewis, as well as leading pharmacy multiples and independent pharmacies.

Finance Yorkshire’s latest investment has enabled the business to add a children’s SPF50 Lipscreen and an Evening After Sun with SPF20 to its Uvistat range. It has also introduced Dalivit D3 to combat vitamin D3 deficiency in children.

Managing Director Colin Darroch said: “We spent some time establishing the brands back in the marketplace and now we are concentrating on new product development. It is easier to hang new products on existing brands because of the brand association with consumers.”

Boston Healthcare’s target markets are the sun care market, vitamins and acne. The new Uvistat children’s Lipscreen features in a major television campaign on Sky which includes children’s channels. The company has also enlisted the support of Yorkshire County cricketer Jonny Bairstow who is brand ambassador for the Uvistat sun care range.

JONNY BAIRSTOW brand ambassador for uvistat

Boston Healthcare are proud to announce that Jonny Bairstow, Yorkshire County Cricket and England International Wicket Keeper, is to be the brand Ambassador for the Uvistat Sun Care range, featuring on the brands advertising and digital marketing campaigns and appearing in person at selected events during 2015.

Colin Darroch Managing Director said, “Jonny is the perfect fit for Uvistat with his fair complexion and the time he spends in the sun playing cricket. We look forward to working with Jonny during the 2015 season. ”

Bairstow added, “I am delighted to be working with Boston Healthcare across their Uvistat sun care range. As a professional Cricketer, we have to be conscious of the risks associated with being in the sun for prolonged periods of time and sun protection plays a big part in match preparation. With Uvistat’s reputation and five-star rating I know I am in safe hands.”

major media campaign for uvistat

The biggest spend on Uvistat in 20 years!

Boston Healthcare are proud to announce that the Uvistat Sun Care range will be supported during the 2015 spring and summer season with a major media campaign including 9 Sky Television channels, Newspaper and Magazine support including Essentials and Top Santé, major Digital campaign and ongoing support with Melanoma UK and The AA.
Also supporting the Uvistat brand during 2015 will be Jonny Bairstow, Yorkshire County Cricket and England International Wicket Keeper.

TV Adverts on 9
Sky TV Channels!

press & digital


Multilanguage vitamin Advice for parents

DaliVit has created and distributed a series of leaflets to coincide with the launch of DaliVit D3. The leaflets give valuable advice to parents wanting to know more about the benefits of Multivitamins and Vitamin D3. The leaflets are available in English, Urdu, Polish and Gujarati see links below.

english

gujarati

polish

urdu

english

gujarati

polish

urdu

New addition to the Dalivit range...

The sunshine vitamin that helps maintain the development of strong, healthy bones and teeth.

With growing evidence that many children in the UK are lacking in their vitamin D3 intake, new from DaliVit is our D3 drops specially formulated for breastfed babies, infants and children.

DaliVit D3 features a safe, clean and convenient pump dispenser which enables a fast and effective way of making sure your children get their daily intake of D3 (the sunshine vitamin). Add to foods, drink or take from a spoon.

PHARMACY BUSINESS interview March 2015

Colin Darroch, Managing Director at Boston Healthcare, talks about the brand...

Why should Pharmacists stock this brand?
The first most important point on our DaliVit brand is that they can only be purchased by the consumer through Pharmacy, therefore they do not have to compete with the grocery sector. DaliVit is a brand that Pharmacists will know well through the dispensing of prescriptions. It is well recognized that where the seven essential vitamins are required at an early stage, then providing a multivitamin such as DaliVit can be recommended. The strategy now is to direct the consumer to buy DaliVit through Pharmacy and this is being supported by its biggest media spend ever through magazine and digital campaigning, engaging the BabyCenter to target mums. For Pharmacists one very important message is our Peanut Free formulation in our multivitamin, which provides that additional confidence when recommending the brand. DaliVit is also suitable for vegetarians and vegans which can also be helpful when asked by the consumer. Our development has seen us launch the latest addition to the DaliVit brand with our D3 Drops which will be supported by its own advertising campaign throughout 2015, in parallel with the multivitamin drops.

What is the History of the brand?
The brand has over 40 years of history being initially marketed by Windsor Healthcare, before it was divested and over the next 12 years was in the hands of two other companies. Boston Healthcare was founded in May 2011, by myself and our Chairman Steve Stocks with the business strategy to acquire “Heritage” brands that could be revitalized through marketing and sales support and developed further to provide line extensions. Trusted brands have a place in Pharmacy, which is why our strategy is “What’s sold in Pharmacy – Stays in Pharmacy”  

What is it worth?
Through neglect and no focus the brand had declined over the years, however since we have put marketing behind the brand and focused our efforts on Pharmacy the sales have grown three fold and it is now worth approximately £3 million at Retail. The launch of DaliVit D3 is set to see the brand franchise grow in excess of £4 million.

With increased consumer marketing scheduled over the next 12 months to grow front of pharmacy sales, and increased activity targeting prescribers we are looking to achieve the same levels of growth we have currently achieved.

What is the secret of its success?
We have a wealth of experience in the business covering, sales marketing and retailing and a great belief in our products. We as a business are committed to supporting DaliVit and all our brands though driving the Footfall into Pharmacy, providing Pharmacy support, consumer and professional advertising and bringing new products to the market. As a small business it allows us to react quickly to market needs and plan innovation in our brands, committee meetings are a thing of the past, we work on focused management and understanding our customers. Our focus has been understanding both the consumer and the prescriber’s needs. Packaging has been a primary focus to ensure product visibility on the shelf.

What category management advice would you give pharmacists looking to stock this brand?
Give it space on the VMS children’s category, make it visible to your shoppers, a key message being Peanut Free which is important when allergies are mum’s concern, use our on line training modules which are in a PDF format and can be printed, also remember once they make the purchase in Pharmacy they have to come back to you for the next purchase. DaliVit multivitamins and our latest addition D3 Drops should become part of your children’s vitamin category.  

What is the ultimate aim for the brand?
To make DaliVit multivitamins and DaliVit D3 drops leading vitamin brands in Pharmacy. Within our NPD plans there will be a further 2 line extensions launched over the next 18 months to meet the needs of the market. We will continue to invest in our marketing by promoting our brands to consumers and prescribers alike, directing the footfall into pharmacy where the consumers can receive the support they need to make an informed choice, what we need now is Pharmacy to support our brand front of pharmacy, take advantage of the support material we can provide and we are always on the end of the phone to take your calls or answer you emails.

How important are independent pharmacists to our brand?
I think our strategy answers that question quite simple, “What sold in Pharmacy – Stays in Pharmacy”. Pharmacy only brands are the core of the Boston Healthcare business, not a part of it.

As a business we believe that through Pharmacy the consumer will receive the best experience with our DaliVit brand and all the others.

What is the main marketing activity around the brand?
We have invested in and will continue to invest in, Consumer print, Profession print, Digital and PR, POS education support through the DaliVit website, our support at pharmacy level through the Miles Group salesforce, with plans for TV in the coming 12 months the DaliVit brands should take their place on pharmacy shelves. Also available by contacting our customer services are a range multilingual leaflets, including Hindi, Gujarati, Polish and English.

What is the one thing about the brand that makes it most memorable to consumers?
We are proud of the Heritage the brand brings to both pharmacy and consumers it has stood the test of time as an influential vitamin in child health and we will continue to develop this through our pharmacy partners. Oh and my own children used to take it when they were infants.

melanoma uk and uvistat at the ashes

Cricket fans were bowled over at this years Ashes third test where Melanoma UK and Uvistat gave away free sun creams. If you followed the Ashes this year may have noticed that Uvistat along with Melanoma UK have not only had the opportunity to display the Uvistat and Melanoma UK brands around the Old Trafford Cricket Ground, but have also raised awareness of sun protection throughout the 5 day event. Uvistat Sun Creams and Sun Safety leaflets have been supplied to the players and supporters in an effort to highlight the importance of staying safe in the sun. Above are images of Gill Nuttall and the team at Melanoma UK, who gave out over 10,000 free sun cream tubes to spectators at the 2013 Ashes Test, Old Trafford.